Faci un concurs pe numele sau American Idol la care se uita 32,4 milioane de oameni.
American Idol regularly attracts the biggest audience in TV. No surprise it generates the biggest ad dollars in TV, too: Advertisers pay an average of $745,000 for a 30-second spot on News Corp.’s Fox network.
But big audiences alone don’t guarantee big money. In American Idol’s case, its average audience of 32.4 million includes many of the famously fickle young folks that advertisers will pay a premium to reach.
Continuarea in Forbes
